KUALA LUMPUR: Global content discovery and native advertising platform Dable announced that it has become the largest provider of Chinese native ad inventory in Malaysia.
Dable’s Chinese media network has surpassed 101 million monthly page views and is now leading the Malaysian market as the largest provider of Chinese native ad inventory.
Dable has secured high-quality inventory by partnering with premium Chinese publishers in Malaysia such as China Press, eNanyang, Guang Ming Daily, Oriental Daily, Goody25 and Jiuzyoung.
“Our decision to use Dable’s services was driven by their ability to win over a six-month long A/B test.
“Dable was able to increase our native ad revenue and cost-per-click (CPC),” said The China Press executive editor-in-chief Loh Yee Wei.
Based in South Korea, Dable is a media-tech start-up with world-class big data and personalisation technology. It provides “Dable News” that recommends personalised content through widgets titled “Content you may like” embedded on the top or bottom of the web page.
Powered by AI and machine learning technology, Dable provides high-quality content by analysing the user’s online behavior and consumed content in real-time. This allows users to stay longer on websites and consume more content while increasing organic pageviews and revenue for publishers.
In addition, Dable works with local and international advertisers to help publishers generate incremental revenue and discover more customers through “Dable Native Ad”, which displays advertisements that blend in with the website’s organic content. It brings high performance by showing ads that match the users’ interest, such as exposing airline ticket ads to users who read travel articles. Advertisers can also target ads by time, place, gender, device, and interests. Dable ads are also effective as it captures the attention of users without interrupting their browsing time.
“Our Malaysian Chinese media network has grown aggressively over the past two years and we are honored to work with some of the biggest media groups and publishers in Malaysia.
“With an average total monthly widget impression of 85.4 million garnered by our (Malaysian) Chinese media network, we are beyond ready to lead the industry. We look forward to continuing and creating lasting partnerships with more influential publishers while providing valuable content to users,” said Dable chief executive officer Chaehyun Lee.